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• Published on: 1759
• Binding: Paperback

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful.
A good introduction but little new to add to the many books already written on the subject
By Mark Pack
This American book has a typically understated quote from an admirer on the cover: "This book changed my life". Will it change yours? That depends on whether or not you already know the basics about rhetoric.Joseph Romm's book is a good, easy to read introduction to standard rhetorical advice, such as the value of short words, the impact which repetition makes and the power of metaphors.If this is all new to you, it's a great book as it covers the basics clearly, making it easy for you to start thinking about how to adapt the lessons to your own use.If you are already familiar with this sort of advice, then it's a light breezy read - but one without much in the way of insight to add to what has already been said, many times by many others. A handy reminder for such a reader, perhaps, but with little in the way of new lessons or insightful examples.

1 of 2 people found the following review helpful.
Wonderful information!
By Enica Castaneda
I started following the author and twitter and facebook and it really made me open my eyes to how important it is that I keep up to date with emerging social media!

2 of 5 people found the following review helpful.
Beware of the Reptilians.
By S Smyth
This book was very helpful because it informed me about the fundamental value and importance of rhetorical devices which I hitherto regarded as decorative and/or stylistic appendages, akin to cake decorations.As to the argument that climate science, as per the debate over man's contribution to global warming, is constrained by the inability of climate scientists to rhetorically articulate their science, to the polity, I would contend that Joseph Romm too much advocates the use of rhetoric to propagate sophistry to be seized upon by governments all too eager to have ways via which to subjugate the polity. A practice that is very much in play in the less savoury and impossible to negotiate with, non-English language parts of the world, where rhetoric is endemic: Iran and North Korea, to cite two.Rhetoric may well make for more effective communication than plain language. However, as understood by President Obama, in his drive towards 'a more perfect union' that is not the free-for-all tribal dystopia of Kenya, the land of his Father: Beyond the high-art of Shakespeare or the harmless entertainment of Lady GaGa, less reliance on rhetoric is indicative of a culture that has an intelligence with regard to the abstract in lieu of that which may be conveniently concretised via metaphor and simile to sew dissent and division, like the ultra-nationalist vainglory that underpins today's Hungary under the thrall Fidesz and Jobbik, and Greece too much under the thrall of Golden Dawn.To be fair, though, Joseph Romm does remark upon the darker side of rhetoric, and, to that effect, cites Cicero: "I have often seriously debated with myself whether men or communities have received more good or evil from oratory and a consuming devotion to eloquence."

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